- Standardised brand identity
- Standardised production norms
- Standardised print results
- Standardised high quality level
- Cost reduction
- One central contact person, thus:
- Reduction of logistical effort
- Short reaction and delivery times by coordination within a brand-team
- Reduction of agency costs, because:
- Text and graphic modifications can be realised immediately
- Security coming out of one hand
- Europe-wide quality security with clearly defined brand identity
- Centralised data management and storage
- Legal clarity: owner of the reproduction is the brand
